Author: Michael Brito
Original Article Located at: Social Media Examiner
Our Rating: 5 (Definitely read this article!)
Published: January 28, 2010
Summary: Michael Brito discusses how Google and other search engines' push to provide dynamic, real-time search capabilities, including social media content, will affect how businesses use the social media. Brito suggests that businesses will need to actively participate in the social media, monitor keywords relating to their brand, and generally take a proactive approach to the social media.